Thought Leadership

Achieving reach, relevance, trust, authenticity, subject matter expertise, personal connections and the desired meaningful action can seem like it is just too much to expect from an individual influencer or celebrity partner. And that’s because it is! This panel will break down how pairing influencers who have reach with trusted experts who have the facts can drive additional support for your campaign or cause.

Marketing, media and innovation leaders discuss the current state of the metaverse and how brand marketers can size up their opportunity. With all of the generalized confusion in the marketplace about what and where the metaverse is, experts from MediaLink, Anti Agency Group and Mordecai Inc give us their best advice.

 When brands put together their communications strategies, it is critical to think about how podcasters can leverage their influence with their listeners as an integral part of broader influencer marketing programs.  45% of podcast listeners believe that the hosts really use the products and brands they include on their shows - making them highly trustworthy and authentic brand advocates.   

Discussed the launch of Influence & Inspire Consulting and the business of consulting as it relates to trends, engagement structures, COVID related challenges and how I see some really smart brands use influencer marketing.

In honor of the Influencer Marketing Council Pharmaceutical launch, we hosted a panel where we discussed the intersectionality between Pharma and advertising guidelines as they pertain to influencer marketing. As it stands, one out of three consumers turn to social media for health-related matters - meaning the opportunity is ripe for influencer marketing in this space.

 The power of an audience-first approach to influencer marketing to adapt to a rapidly changing landscape.  People are re-thinking every element of their lives – from how and where they spend their time and money, to what they truly value, and what type of content is most interesting to them. That means, brands that once thought they knew their consumers will now have to rethink how best to connect with them; and influencers – known for being on the frontlines of social conversation – can play a helpful role in navigating the landscape. 

Is Influencer Marketing Right for Your Brand?

Discussing how brands can make the most of their influencer partnerships, select the messages carefully and generate the highest ROI.  I also got to take a trip down memory lane and talk about my esteemed career as a waitress at Perkin's Family Restaurant & Bakery in Wisconsin.

As GDPR, ITP 2.2, Google Privacy Sandbox and CCPA actively shape the future of addressable advertising, how does this impact influencer marketing?

This panel discussed the ways in which influencer marketing will become an even more critical aspect of your marketing mix because of privacy regulations, what attribution challenges will arise as a result and how to optimize your efforts to maximize your impact and mitigate your risk.

The New Economy of Social Influencers

After ROI uncertainly, random fee structures and scandalously inflated follower metrics, how are brands finally learning to rationalize their use of social influencers? Can influencers be the new media?