In honor of the Influencer Marketing Council Pharmaceutical launch, we hosted a panel where we discussed the intersectionality between Pharma and advertising guidelines as they pertain to influencer marketing. As it stands, one out of three consumers turn to social media for health-related matters - meaning the opportunity is ripe for influencer marketing in this space.
The power of an audience-first approach to influencer marketing to adapt to a rapidly changing landscape. People are re-thinking every element of their lives – from how and where they spend their time and money, to what they truly value, and what type of content is most interesting to them. That means, brands that once thought they knew their consumers will now have to rethink how best to connect with them; and influencers – known for being on the frontlines of social conversation – can play a helpful role in navigating the landscape.
Is Influencer Marketing Right for Your Brand?
Discussing how brands can make the most of their influencer partnerships, select the messages carefully and generate the highest ROI. I also got to take a trip down memory lane and talk about my esteemed career as a waitress at Perkin's Family Restaurant & Bakery in Wisconsin.
As GDPR, ITP 2.2, Google Privacy Sandbox and CCPA actively shape the future of addressable advertising, how does this impact influencer marketing?
This panel discussed the ways in which influencer marketing will become an even more critical aspect of your marketing mix because of privacy regulations, what attribution challenges will arise as a result and how to optimize your efforts to maximize your impact and mitigate your risk.
The New Economy of Social Influencers
After ROI uncertainly, random fee structures and scandalously inflated follower metrics, how are brands finally learning to rationalize their use of social influencers? Can influencers be the new media?