Kerry Perse is the Founder of Influence & Inspire Consulting. She is a content, social media and influencer marketing executive with 20 years of experience building innovative and market leading solutions for brands and agencies. As the Principal Consultant, she collaborates with her clients to define a bespoke approach to content, social media and influencer strategy as well as operationalize the capability. She is a thought-leader, respected industry expert and trusted partner.
Before founding Influence & Inspire, she spent her career working at several prominent creative, media and social media marketing agencies including: OMD, Horizon Media, Possible and Attention. During her tenure at each of these agencies, she rapidly built and operationalized new capabilities to meet the ever-evolving needs of the brands they serviced.
Influence & Inspire is based in NYC.
Principal, Influence & Inspire Consulting
During her tenure at OMD, she established the influencer marketing practice and developed OMD's proprietary influencer marketing solution, OMD I-Score, the industry leading solution to help mitigate brand safety and fraud issues within the influencer marketing space.
Kerry was named one of the top 17 Media Agency executives of 2018. Adweek selected the 2018 award recipients because they were "guiding the industry during turbulent times".
Provided classroom-based academic instruction to students on social media planning as part of the Social Media Bootcamp at the New York campus.
Kerry was an inaugural member of the the Bot Fraud Prevention Council along with other industry leaders from Influential, TAG, Oracle, IRI and WME.