CPG
P&G, Mattel, PepsiCo, Chobani
About
Built by an Enterprise Operator with 25 yrs Experience
The story
I built Influence & Inspire Consulting after years inside agencies and enterprise marketing organizations where I saw the same pattern repeatedly. Brands knew creator marketing was an essential part of their marketing mix but very few were structurally prepared to manage it well.
The gaps were clear:
- 01Measurement was inconsistent
- 02Ownership was fragmented
- 03Influencer selection and vetting lacked structure and were time-consuming
- 04Creator programs lacked operational rigor
I started Influence & Inspire to help organizations operationalize authentic influence—without losing the humanity that makes it effective in the first place.
Kerry Perse
CEO & Founder, Influence & Inspire Consulting
Trusted by Brands, Agencies & Non-profits
A career spanning 25+ years, working cross-category for some of the world’s most respected organizations.
Retail
JCPenney, Tractor Supply Company, Lowe’s
Technology
Apple
Hospitality
Airbnb
Financial Services
Vanguard, Wells Fargo
Non-Profit
Ad Council, CARE, Sandy Hook Promise, The Clinton Foundation
Entertainment
Peanuts, Pokemon, Warner Brothers
Beauty
Estee Lauder
Automotive
Nissan
Alc Bev
Diageo, Bacardi Ltd.
Pharma
Eli Lily, Novartis