We are marketing in complex and highly fragmented times. There are more platforms, data signals, content sources, social conversations, sources of influence and methods to measure success than ever before.
Navigating this new reality often benefits from a fresh perspective and proven consultative approach. We help you drive real business results from content, social media and influencer marketing.
We developed a proprietary approach to helping brands identify the social issues that are most important to their current or prospective audiences as well as determine how best to craft the right messaging to use in market. We believe that brand marketers that are looking to better align their brands and businesses with a purpose that resonates with their customers can adapt the research approaches and frameworks used by social good organizations. The Building a Benevolent Brand process and framework is intended to infuse a greater sense of purpose within your overall brand strategy, develop a purpose-driven marketing campaign or refine/evolve your CRM efforts.