Influence & Inspire Consulting
We are a strategy and operations consultancy specializing in content, social media and influencer marketing.
Building a Benevolent brand
Audience-First Approach to Social Good Marketing
We developed a proprietary approach to helping brands identify the social issues that are most important to their current or prospective audiences as well as determine how best to craft the right messaging to use in market. We believe that brand marketers that are looking to better align their brands and businesses with a purpose that resonates with their customers can adapt the research approaches and frameworks used by social good organizations. The Building a Benevolent Brand process and framework is intended to infuse a greater sense of purpose within your overall brand strategy, develop a purpose-driven marketing campaign or refine/evolve your CRM efforts.
We Believe
