Influence & Inspire Consulting
Influence & Inspire Consulting
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    • Home
    • Services
    • Projects
    • About
    • Thought Leadership
    • Blog
    • Contact Us

  • Home
  • Services
  • Projects
  • About
  • Thought Leadership
  • Blog
  • Contact Us

Recent Projects

Influencer Marketing

  • Leading all influencer marketing efforts for a prominent non-profit organization that is launching an historic communications campaign to reduce hesitancy around the COVID-19 vaccine
  • Partnering with medical experts, celebs, faith-based leaders, government officials, social content creators and the news media to create content and activate on key distribution channels
  • Leading real-time rapid response capability to combat misinformation and disinformation through strategic content creation

Fractional Marketing Leadership

  • Leading all marketing efforts for an innovative  3D knitting brand that is looking to revolutionize the textile industry
  • Developing brand positioning, key messages and communications hierarchy from the ground up
  • Conducted in-depth audience segmentation to size and define marketplace opportunity
  • Developed all essential marketing and sales materials in conjunction with creative partners and influencers

Brand Launch

  • Developed a paid, owned and earned strategy for launching a new vodka brand
  • Selected regionally relevant influencers to generate awareness, drive conversation around launch and build brand cache through borrowed equity
  • Developed multi-platform content strategy informed by analysis  of target audience's interests, affinities and attributes

Product Positioning

  • Conducted a market positioning research study for an emerging lactose-free ice cream brand to identify strategic opportunities for growth
  • Profiled their most valuable expansion audiences based upon unmet consumer needs and propensity to buy
  • Developed messaging hierarchy used to redesign packaging and POS materials

Experience Planning

  • Conducted an audit of a consumer healthcare brand's virtual consultation experience and identified critical touch points for enhancements
  • Worked with multi-disciplinary team to launch a new virtual consultation experience with improved technology and on-screen materials
  • Developed marketing plan to rollout the new experience to new and existing customers.

Digital Strategy

  • Developed a digital and social media marketing strategy for a leading acting studio intended to further build their reputation and acquire new students
  • Conducted competitive audit to identify white space and mechanisms for differentiation in the category
  • Helped launch and promote a newly established virtual class offering to support actors during COVID-19 and expand their geographic footprint

Communications Strategy

  • Developed a communications strategy to support the COVID-19 rolling re-opening efforts of a leading MedSpa brand
  • Crafted messaging, media and creative strategy that features safety-focused content and medical credentialing
  • Developed test and learn approach to garner key learnings across message, format and audience to optimize cost per lead

Social Media

  •  Provided strategic and tactical guidance to DTC pet treat company looking to evolve their paid social media efforts
  • Integrated creative and media planning to increase brand awareness and drive ROI
  • Developed test and learn approach to garner key learnings across message, format and audience to optimize conversions on Amazon

Kerry Perse, Influencer Strategy

Influencer Strategy

  • Developed an influencer strategy to generate awareness and drive demand for the launch of a new DTC biotech brand
  • The product is an innovative weight loss solution that will leverage influencers to educate potential patients and build familiarity and confidence
  • The influencers will document their journey trying the product through first-hand accounts and personal anecdotes

Kerry Perse, Content Strategy

Content Strategy

  • Developed an owned social and influencer content strategy for a haircare brand to support a new brand positioning and approach to credentialing
  • Analyzed the affinities and consumption patterns of the brand's expansion target
  • Created a content strategy that holistically leveraged brand and influencer content to create a consistent customer experience

Kerry Perse, Channel Strategy

Channel Strategy

  • Developed a strategic channel plan for a legacy CPG brand whose target consumers are 60+
  • The brand wanted to understand if Instagram could play an important role in their overall channel mix even though their audience skewed much older than the typical user
  • Due to stiff competition from DTC brands within the category that predominantly advertise on Instagram, the channel played a critical role in defending their position as the category leader

Kerry Perse, Marketing Operations

Capability Development

  • Designed and built an Influencer Marketing practice at one of the top communications agencies in the U.S.  
  • Worked with agency leadership to establish unique point of differentiation in a crowded and widely commoditized industry
  • Developed a new audience-first approach to planning influencer marketing and developed a suite of measurement capabilities to provide closed-loop attribution

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