Influence & Inspire

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Perspectives on the evolving creator economy, media, marketing, and the systems that help brands make meaningful progress.

Creator strategy editorial illustration

Adweek Voice

The Loneliness Epidemic and Media Consumption

More so than attention metrics, there is a bigger macro trend that could be affecting today's media investments.

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Latest articles

A point of view for the people making creator marketing work inside complex organizations.

What Role Do Ethics Play in Media Planning And Buying? editorial illustration

Adweek Voice

What Role Do Ethics Play in Media Planning And Buying?

Reposted from Adweek.

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The Strategy Behind Effective Creator Marketing editorial illustration

Adweek Voice, Influencer Marketing

The Strategy Behind Effective Creator Marketing

By Kerry Perse, Principal, Influence & Inspire Consulting.

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A Marketer’s Guide to Casting Hosts for Live Shopping editorial illustration

Adweek Voice, Influencer Marketing, Social Platforms

A Marketer’s Guide to Casting Hosts for Live Shopping

By Kerry Perse, Principal, Influence & Inspire Consulting.

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4 Ways Independent Consultants Will Change the Industry editorial illustration

Adweek Voice

4 Ways Independent Consultants Will Change the Industry

By Kerry Perse, Principal, Influence & Inspire Consulting.

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6 Steps to Take So You Can Start Meaningful Marketing editorial illustration

Adweek Voice

6 Steps to Take So You Can Start Meaningful Marketing

Kerry Perse, Principal, Influence & Inspire Consulting.

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Can Triller Be a Game-changer in 2020? editorial illustration

Social Platforms

Can Triller Be a Game-changer in 2020?

By Kerry Perse, Principal, Influence & Inspire Consulting.

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Can DCO Save Brand Storytelling as We Know It? editorial illustration

Adweek Voice

Can DCO Save Brand Storytelling as We Know It?

Kerry Perse, Principal, Influence & Inspire Consulting.

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How Privacy Changes Impact Influencer Marketing editorial illustration

Influencer Marketing

How Privacy Changes Impact Influencer Marketing

By Kerry Perse, Principal, Influence & Inspire Consulting.

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Podcasters Are the New Influencers editorial illustration

Adweek Voice

Podcasters Are the New Influencers

By Kerry Perse, Principal, Influence & Inspire Consulting.

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